Aflac Taps Ben Affleck
The insurer spends under $100 million on ads, but partners with Affleck to take on Progressive's $4 billion ad budget
Aflac has partnered with Ben Affleck and his production studio Artists Equity to create new commercials featuring the insurer's iconic duck mascot. The first ad will air during ESPN's College GameDay, with subsequent ads airing during other sports programming, including ESPN's Monday Night Football.
The new ad features coaches Nick Saban, Deion Coach Prime Sanders, and Dawn Staley, and is part of Aflac's efforts to stay competitive in the insurance advertising market. Aflac introduced its duck mascot in 1999, which has since become a recognizable brand symbol.
Aflac's advertising spend is significantly lower than some of its competitors, with the company typically spending under $100 million on U.S. advertising. In contrast, Progressive spends more than $4 billion annually on advertising. The partnership with Affleck and Artists Equity is an attempt to boost Aflac's profile and attract new customers.
## Why it matters The insurance advertising market is becoming increasingly competitive, with top companies spending billions of dollars on advertising each year. Aflac's partnership with Ben Affleck and Artists Equity is a strategic move to stay ahead of the competition and maintain its market share. The use of celebrity endorsements and popular coaches in the new ads is aimed at appealing to a wider audience and increasing brand recognition.
The collaboration between Aflac and Affleck has been in the works for years, with the idea of partnering with the actor and director being discussed for some time. The partnership is a significant move for Aflac, and the company hopes that the new ads will help to attract new customers and increase its market share.
## What happens next The new ads will air during sports programming, including ESPN's College GameDay and Monday Night Football. Aflac hopes that the partnership with Affleck and Artists Equity will help to boost its profile and attract new customers. With the increasingly competitive nature of the insurance advertising market, it remains to be seen whether Aflac's new strategy will pay off.
