Amul Beats Giants

Amul has been named the world's strongest dairy brand in 2026, beating out global brands like Yili, Vinamilk, and Valio. The Indian dairy cooperative scored an impressive 93 out of 100 on the Brand Strength Index (BSI), securing its position at the top of the brand-strength ranking for 2026.

The ranking, released by Brand Finance, also awarded Amul an AAA+ rating, further solidifying its position as a leader in the dairy industry. Yili, a Chinese dairy brand, Vinamilk, a Vietnamese dairy brand, and Valio, a Finnish dairy brand, were all outranked by Amul in the 2026 brand-strength ranking.

## What it means The recognition of Amul as the world's strongest dairy brand is a significant achievement, particularly given the strong competition from global brands. The Brand Strength Index (BSI) score of 93 out of 100 is a testament to Amul's strong brand presence and reputation.

## Why it matters The dairy industry is a significant sector globally, with many prominent brands competing for market share. Amul's achievement demonstrates the strength and resilience of the Indian dairy cooperative, which has managed to outperform its global counterparts. This recognition is likely to have a positive impact on Amul's business and reputation, both domestically and internationally.

The ranking is a reflection of Amul's commitment to quality, customer satisfaction, and brand building. As a leading dairy brand, Amul's success has the potential to inspire and influence other Indian businesses, particularly in the food and beverage sector. With its strong brand presence and reputation, Amul is well-positioned to continue its growth and expansion in the global market.