Cardi B's Daughter, 8, Stars
Kulture shines in Grow-Good Beauty's fall campaign, with Cardi B vowing she'll own the company one day
Cardi B's hair-care brand, Grow-Good Beauty, has released its fall restock campaign, starring her 8-year-old daughter Kulture. The campaign was released on Tuesday, September 1, and features Kulture in a heart-melting ad spot, showcasing the brand's products.
In the ad, Kulture is seen wearing green pajamas and matching curlers in her hair, as she sifts through healthy fruits and vegetables that make up the Grow-Good Beauty formula. Cardi B celebrated having her daughter involved with the restock campaign, writing on X, 'Kulture in the kitchen and she knows exactly what's needed for healthy hair… GROW GOOD is back in stock NOW.'
Cardi B has promised that Kulture will own Grow-Good Beauty in the future, making the campaign a family affair. The brand had previously sold out of product in April, but is now back in stock. Cardi B shares Kulture with her estranged husband Offset.
## Why it matters The involvement of Kulture in the Grow-Good Beauty campaign is significant, as it highlights the importance of family and legacy in Cardi B's business ventures. By promising that Kulture will own the company in the future, Cardi B is ensuring that her daughter will have a stake in the business and will be able to carry on her mother's legacy.
The campaign also showcases the brand's commitment to healthy hair and natural ingredients, with Kulture promoting the products in a fun and engaging way. With the brand back in stock after selling out in April, fans of Grow-Good Beauty will be able to get their hands on the products once again.
