Eat Out for Less

More than a third of Brits are cutting back on going to restaurants due to the high cost of living, but there are ways to eat out without breaking the bank. Many restaurants offer incentives such as loyalty programs, early or late dining, and kids eating free to attract customers.

The Pizza Express Club is one example of a loyalty program, offering points, freebies, discounts, and birthday treats to keep customers coming back. Nando's uses a chilli system for its loyalty programme, while Tastecard offers discounts at hundreds of eat-in and takeaway venues in exchange for an annual fee.

Eating at off-peak hours can also be rewarded with a cheaper bill. Apps such as First Table give diners 50% off food when they book a participating restaurant's first or last dining slot, in exchange for a small booking fee. EatClub is another app that gives walk-ins up to 50% off the whole bill at thousands of venues when they redeem an offer within its app.

Some restaurants also offer free or £1 meals for kids eating with paying adults during school holidays. TGI Fridays, cafes at supermarkets including Morrisons and Asda, and garden centres like Dobbies are among the places that offer kids eat free or £1 meals.

## Why it matters The current high cost of living has led to a decrease in restaurant visits, with many eateries struggling to stay afloat. By offering incentives and discounts, restaurants can attract customers and stay competitive. For consumers, taking advantage of these offers can help make eating out more affordable.

## What happens next As the cost of living continues to be a challenge, it's likely that restaurants will continue to offer creative incentives to attract customers. Consumers can stay ahead of the game by signing up for loyalty programs, using apps like First Table and EatClub, and taking advantage of kids eat free offers. By doing so, they can enjoy eating out without breaking the bank.