Ekta Kapoor's Balaji Telefilms Launches 5 Original Shows on YouTube
The partnership will bring 200 episodes of premium content, including Haq Se Season 2 and Kehne Ko Humsafar Hai Season 4, to a global audience in 4K resolution
Ekta Kapoor's Balaji Telefilms has partnered with YouTube to launch five original shows, including Haq Se Season 2, Phir Pyar Ki Yeh Kahani Suno, and Kehne Ko Humsafar Hai Season 4. The shows will be available globally on YouTube in 4K resolution, comprising a total of 200 episodes.
The partnership aims to provide high-quality content to digital-first audiences, with YouTube handling distribution and monetization through ads and brand deals. Balaji Telefilms will retain intellectual property rights, while YouTube will provide global distribution and monetization pathways.
The confirmed titles will be available on the @TheIndianKDrramas channel on YouTube. The content is expected to appeal to a wide audience, given YouTube's significant reach in India, with over 75 million people aged 18+ accessing the platform on connected TV in April 2025.
YouTube holds the #1 reach across CTV screens in India among media platforms, as per Comscore data from May 2025. This partnership marks a significant pivot by Balaji Telefilms towards digital-first content delivery, and is expected to help the company tap into the growing demand for online content.
The announcement was made on September 4, 2026, and the stock price of Balaji Telefilms was ₹91.47 as of 2.18 pm on Friday, up 0.18% from the previous close. The partnership is a significant development in the Indian media industry, and is expected to have a major impact on the way content is consumed in the country.
## What it means The partnership between Balaji Telefilms and YouTube is a significant development in the Indian media industry, and marks a major shift towards digital-first content delivery. With YouTube's massive reach and Balaji Telefilms' high-quality content, the partnership is expected to provide a major boost to the company's growth prospects. The fact that Balaji Telefilms will retain intellectual property rights, while YouTube will handle distribution and monetization, is also a significant aspect of the partnership.
## Why it matters The partnership between Balaji Telefilms and YouTube matters because it highlights the growing importance of digital platforms in the Indian media industry. With more and more people accessing content online, companies like Balaji Telefilms are looking to tap into this growing demand by partnering with major platforms like YouTube. The partnership is also significant because it shows how Indian companies are looking to expand their reach globally, and how global platforms like YouTube are looking to tap into the Indian market.
