Globo, Ay Yapim Seal 3-Format Deal

Brazil's Globo and Turkey's Ay Yapim have renewed their alliance with a three-format deal, including a Turkish version of Globo's 'Looks & Essence' titled 'Ömür Usta'. The Turkish adaptation is set to premiere in September on Turkey's Now channel.

The partnership builds on the success of previous collaborations, including the international adaptation of Globo's 'Brazil Avenue' titled 'Leyla'. The new deal includes 'Ömür Usta', which is being directed by Hilal Siral, a longtime Ay Yapim creative who has helmed many of the company's major hits.

Madd Entertainment will handle international distribution on all three new Ay Yapim Globo adaptations. The Globo-Ay Yapim partnership was first unveiled at Mipcom 2023 and marks a significant expansion of Turkish telenovelas into Latin America and Europe.

Globo's 'Looks & Essence' was written by Aguinaldo Silva, one of Brazil's great telenovela writers. The show explores the contrast between appearance and character, questioning what truly holds value in contemporary society. A Spanish-language reversion of 'Looks & Essence' titled 'Marido en Alquiler' was produced by Telemundo in 2013.

## Why it matters The renewed partnership between Globo and Ay Yapim reinforces the global appeal of Brazilian storytelling. The deal is a significant development in the expansion of Turkish telenovelas into Latin America and Europe, and demonstrates the growing demand for international content. With the premiere of 'Ömür Usta' in September, audiences in Turkey will have access to a new adaptation of a popular Brazilian show, and the partnership is likely to lead to further collaborations between Globo and Ay Yapim in the future.

The partnership is also a testament to the success of previous collaborations between Globo and Ay Yapim, including the adaptation of 'Brazil Avenue' titled 'Leyla'. The deal is expected to bring new content to audiences in Turkey and around the world, and further solidifies the relationship between the two companies.