Gloria Steinem's Sneaky Trick
She turned the tables on a journalist with a simple 'word trade' that anyone can use to reframe loaded questions
Gloria Steinem, the renowned feminist icon, appeared on NBC's 'Meet the Press' in 1972, where she was asked a loaded question by journalist Shana Alexander. The question included the phrase 'militant movement', which Steinem promptly rejected, instead calling the Pentagon a 'militant movement'. This clever response was an example of the 'word trade' technique, which involves rejecting inaccurate words and choosing a more accurate framing instead.
The 'word trade' technique is a powerful tool that can be used to push back against unfair framing without seeming defensive. By rejecting the term 'militant movement', Steinem was able to reframe the conversation and correct the record. She also disputed the word 'enemy', preferring to think about 'adversaries' who were 'those individuals who have usurped control of our lives'.
The 'word trade' technique is not limited to high-profile interviews, but can be applied in everyday life. According to an expert who taught communication at Columbia Business School and Duke University's Fuqua School of Business for over a decade, this strategy can be used to reject loaded questions and reframe terminology. By doing so, individuals can avoid being trapped by unfair framing and instead, take control of the conversation.
## Why it matters The 'word trade' technique is particularly relevant in today's world, where loaded questions and unfair framing are common. By being aware of this technique, individuals can better navigate difficult conversations and avoid being misled by inaccurate terminology. The women's movement, which has made significant progress in recent years, is a testament to the power of reframing conversations and challenging unfair framing.
The women's movement has come a long way since women got the vote 50 years before the 1972 episode of 'Meet the Press'. In fact, according to journalist Shana Alexander, the movement made greater progress in the last year or two than in the 50 years since women got the vote. By using the 'word trade' technique, individuals can continue to push for progress and challenge unfair framing, just like Gloria Steinem did all those years ago.
## What happens next By applying the 'word trade' technique in everyday life, individuals can become more effective communicators and avoid being trapped by loaded questions. This technique can be used in a variety of situations, from personal conversations to professional settings. By being mindful of the terminology used and taking control of the conversation, individuals can reframe the narrative and achieve their goals.
