Maluma Announces 2027-28 World Tour

Maluma will embark on a world tour in 2027 and 2028, his first since the Don Juan Tour in 2023-24. The tour is part of a new global partnership with Fénix Entertainment, which will lead the strategy and development of the upcoming tour.

The partnership follows the release of Maluma's seventh studio album, Loco X Volver, in May. The album reconnects with Maluma's Colombian roots through various Latin sounds, including vallenato, salsa, merengue, and reggaeton.

Fénix Entertainment founder Marcelo Figoli believes in Maluma's vision and talent, stating that working with the artist is both a challenge and an enormous responsibility. The company is also working with fellow Colombian star Shakira, partnering across multiple markets on her tour.

Maluma's previous touring has included a significant presence in the US, with his 2024 'Don Juan World Tour' including 30 U.S. dates in 2023. While a US leg has not been confirmed for the upcoming tour, dates and venues are expected to be announced soon.

## What's at stake The partnership between Maluma and Fénix Entertainment marks a significant move for the Colombian singer, as he expands his international touring footprint. With Fénix Entertainment's expertise in promoting Latin artists, Maluma's upcoming tour is expected to reach a global audience.

The tour will be a major event for fans of Latin music, with Maluma's unique sound and style expected to draw large crowds. As one of the most popular Colombian artists, Maluma's tour will be a significant cultural event, celebrating the diversity and richness of Latin music.

## Why it matters The partnership between Maluma and Fénix Entertainment is a significant development in the Latin music industry, highlighting the growing global demand for Latin artists. With the rise of streaming platforms and social media, Latin music has become increasingly popular worldwide, and Maluma's tour is expected to capitalize on this trend.

As Fénix Entertainment continues to expand its roster of Latin artists, the company is poised to play a major role in promoting Latin music globally. With Maluma's tour expected to reach a wide audience, the partnership is a significant step forward for the Latin music industry, showcasing the talent and diversity of Latin artists to a global audience.