O2 Signs £200m Deal

O2 has signed a record £200m deal to retain the naming rights to the London venue the O2 for 10 years, extending its relationship until at least 2038. The deal is the largest renewal of its kind in UK history, with O2 paying approximately £20m per year.

The new deal represents an almost 50% increase on the annual amount under the existing deal. This significant increase reflects the growing success of the O2, which enjoyed its best year in its 19-year history in 2025, with pre-tax profits of £76.5m and revenues of £148.6m.

As part of the new deal, a 50% increase in the number of priority tickets will be made available to O2 customers. This move is expected to further enhance the venue's appeal to music fans and solidify its position as a premier entertainment destination.

The O2 has come a long way since its opening in June 2007 with a concert by Bon Jovi. Initially, there were doubts about the venue's potential, with some questioning whether it could host 100 shows per year. However, the O2 has exceeded these expectations, hosting 239 shows in the last year alone.

## What it means The deal is a testament to the O2's enduring success and its importance as a cultural and entertainment hub in London. The venue's ability to attract high-profile acts and draw in large crowds has made it a valuable asset for O2, which is willing to invest heavily to maintain its association with the brand.

The O2's success has also had a positive impact on its parent company, with a £27.5m dividend paid out in 2025. As the venue continues to thrive, it is likely to remain a key player in the UK's entertainment scene, with O2's naming rights deal ensuring its brand remains front and centre.

## Looking ahead With the new deal in place, the O2 is poised to continue its upward trajectory, hosting even more shows and events in the coming years. As the UK's entertainment landscape evolves, the O2 is well-positioned to remain a leading venue, thanks in part to its long-term partnership with O2.