PepsiCo Buys Poppi for $1.95B

Allison Ellsworth, the founder of Poppi soft drinks, has sold her company to PepsiCo for $1.95 billion. Ellsworth started Poppi as a humble kitchen experiment, using a Soda Stream and apple cider vinegar to create the initial recipes.

Ellsworth's journey to success was not without its challenges. She famously pitched for funding on the TV programme Shark Tank while nine months pregnant, a move that helped raise the profile of her brand. Despite the difficulties posed by the Covid lockdowns, Ellsworth managed to relaunch Poppi and achieve remarkable success.

One of the key milestones for Poppi was becoming the number one soda on Amazon in the US. This achievement helped establish the brand as a major player in the beverage market and likely caught the attention of PepsiCo.

The acquisition of Poppi by PepsiCo for $1.95 billion is a significant deal that highlights the growing demand for innovative and unique beverage brands. Ellsworth's success story is an inspiration to entrepreneurs everywhere, demonstrating that with hard work and determination, a small kitchen experiment can turn into a global brand.

## What's Next The acquisition by PepsiCo will likely provide Poppi with the resources and expertise needed to expand its reach and product offerings. As the beverage market continues to evolve, it will be interesting to see how Poppi navigates this new chapter in its history.

The story of Poppi's success also highlights the importance of adaptability and resilience in business. Ellsworth's ability to relaunch her brand during the Covid lockdowns and achieve success despite the challenges is a testament to her entrepreneurial spirit.