Swiggy Launches CREW
Swiggy's new travel concierge service CREW offers personalized travel planning, booking, and on-site assistance, available 24/7 across time zones
Swiggy has launched a dedicated travel concierge service called CREW, which plans, books, and curates entire journeys with on-site assistance and real-time itinerary changes. The service is available around the clock and across time zones, with human concierges backed by AI.
CREW offers a range of services, including planning, booking, and curating entire journeys, as well as on-site assistance for big and small trips. The service also provides real-time itinerary changes, local recommendations, and everyday assistance while travellers are away from home.
According to Rohit Kapoor, CEO of Swiggy's food marketplace, the idea for CREW was born out of the need to bridge the gap between booking and experiencing a trip. 'The problem was never the destination. It was always the gap between the booking and the experience. That's what we built CREW for,' he said.
The service is available on iOS and Android for paid subscribers and operates on an invite-only basis. Swiggy launched CREW after seeing travel as the category with the strongest demand for concierge services.
## Why it matters The launch of CREW comes at a time when India is expected to have over 10 crore affluent consumers by 2027, creating a large market for premium travel services. With CREW, Swiggy is positioning itself as a major player in the travel concierge market, offering a personalized and curated experience for travellers.
The use of human concierges backed by AI tools allows CREW to respond to requests and manage them at scale, providing a fast, consistent, and personalized experience for users. The service also offers negotiated hotel rates, proactive trip modifications, and curated local destination intelligence, making it a comprehensive travel concierge solution.
## What happens next As CREW expands its services, it is likely to face competition from other travel concierge providers. However, with its focus on personalized and curated experiences, CREW is well-positioned to capture a significant share of the growing market for premium travel services in India.
