Pabst Loses $70k Beer
CEO offers $20,000 reward to recover 40,000 pounds of stolen Pabst Blue Ribbon and Old Milwaukee beer.
A brazen theft has left Pabst Blue Ribbon reeling after 40,000 pounds of its beer, worth $70,000, was stolen from an Anheuser-Busch distribution center in Montclair, California. The theft occurred on August 17 and involved the use of fake subcontracting documents to impersonate a legitimate freight pickup.
The stolen beer includes 1,602 cases of Pabst Blue Ribbon and non-alcoholic Old Milwaukee. The thieves struck twice, with the first incident involving $45,000 worth of beer and the second incident involving $25,000 worth of beer.
Pabst CEO Greig DeBow has responded to the theft by offering a $20,000 reward for information leading to the recovery of the stolen beer. DeBow has also taken to social media, posting a video to TikTok in which he says, 'I'm sure they look cool with a garage full of PBR. That's actually not cool though. We want it back.'
The company is asking anyone with information to email hotline@pabst.com and has set a return deadline of September 9 for the stolen beer. The theft is a significant blow to Pabst Blue Ribbon, and the company is eager to recover its stolen products.
## Why it matters The theft of $70,000 worth of beer is a significant loss for Pabst Blue Ribbon, but it also highlights a growing problem in the industry. The use of fake subcontracting documents to impersonate a legitimate freight pickup is a sophisticated scheme that can be difficult to detect. As the company works to recover its stolen beer, it is also likely to review its security protocols to prevent similar incidents in the future.
The recovery of the stolen beer is not just important for Pabst Blue Ribbon, but also for the customers who were expecting to receive the beer. With a return deadline of September 9, the company is hopeful that the beer will be recovered and that those responsible for the theft will be brought to justice.
