aTwist Launches With 10 Originals

aTwist, a new microseries studio and platform, has officially launched with its first slate of originals, featuring a diverse range of genres including comedy, drama, horror, and romance. The platform, founded by Jana Winograde, Susan Rovner, and Lloyd Braun, has partnered with traditional entertainment names such as Kevin Hart's company Hartbeat and BET to develop and distribute microdramas.

The initial slate includes 10 original titles, with new shows rolling out every week, timed around holidays and other cultural moments. The platform will release new series on Thursdays, with users able to watch episodes for free with ads, or view full seasons via coins or a subscription.

aTwist has also partnered with National CineMedia to advertise its series in movie theaters. The platform is available in eight countries, including the US, Australia, Canada, India, Ireland, New Zealand, Philippines, and the UK.

## What's on Offer The initial slate includes a range of genres, from horror and comedy to romance and animation. One of the inaugural titles, Cash Out, is an unscripted series that follows a woman on the mend from a broken relationship who is given $50,000 to spend in Vegas with her two best friends. Other titles include Something Is Alive in My Attic and Strangers, A Plane and a Deadly Game, both horror stories, and I Fell in Love With the Dragon Prince, a fantasy-romance combo that is animated.

## Why it Matters The launch of aTwist marks a new player in the increasingly crowded microseries market. With its diverse range of genres and partnerships with traditional entertainment names, aTwist is betting that it can offer something unique to viewers. The platform's focus on rolling out new shows every week, timed around holidays and other cultural moments, is also designed to keep viewers engaged and coming back for more.

The founders of aTwist, all veterans of the entertainment industry, are using their experience and relationships to build a platform that blends Hollywood-level storytelling with the twisty, addictive tropes of the burgeoning verticals format. With its launch in eight countries, aTwist is also looking to appeal to a global audience, offering a range of content that will appeal to different tastes and preferences.

## What's Next As aTwist continues to roll out new shows and content, it will be interesting to see how the platform evolves and grows. With its focus on diversity and partnerships with traditional entertainment names, aTwist is well-positioned to make a mark in the microseries market. As the platform continues to develop, it will be worth watching to see how it competes with other players in the market and how it adapts to changing viewer habits and preferences.