Dateline Surpasses 2 Billion Downloads
As the show enters its 35th season, correspondent Andrea Canning reveals the behind-the-scenes of its massive reach across podcast, streaming, and social media platforms
Andrea Canning, a correspondent for 'Dateline' and host of the podcast 'Dateline: True Crime Weekly', has given a glimpse into the behind-the-scenes of the show as it enters its 35th season. The 'Dateline' franchise has achieved a significant milestone, surpassing 2 billion lifetime downloads on its showcast feed.
The show's reach extends beyond traditional broadcast television, with 'Dateline 24/7' available on 12 U.S. FAST platforms, making it the most widely distributed channel devoted to a single television property in the U.S. This multiplatform approach has enabled 'Dateline' to build a younger audience and create new revenue streams beyond television.
'Dateline' is available on various platforms, including broadcast television, cable, streaming, and audio platforms. The show's executive producer, Liz Cole, has played a crucial role in its success. However, despite its growth, 'Dateline' has faced competition from ABC's '20/20', which has led in total viewers for four consecutive seasons.
## Why it matters The success of 'Dateline' is significant, as it shows how a legacy TV property can adapt to changing viewer habits and build a new audience. The true crime genre is currently experiencing a cultural moment, with a high demand for content across audio, streaming, and social media. 'Dateline' has been able to meet this appetite by expanding its reach across various platforms.
As the show continues to grow, it will be interesting to see how it maintains its position in the market. With its multiplatform approach and dedication to providing high-quality content, 'Dateline' is well-positioned to remain a leading player in the true crime genre.
