DBA Buys V1sion Ventures

Digital Brand Architects (DBA) is acquiring V1sion Ventures, a boutique talent management firm founded by Alina Benun in 2022. The deal is part of a growing trend of M&A activity in the creator space.

V1sion Ventures grew into a seven-figure business in its first year and represents creators such as Leigh Soriano, Chelsea Jordan, and Zack Baun. Alina Benun will join DBA and work alongside senior talent managers Veronica Avalos and Jake Benun.

The acquisition signals DBA's desire to help influencers build their own businesses. DBA chief executive Raina Penchansky said the company believes creators are entrepreneurs who deserve partners to help them build enduring businesses.

## What it means for the industry The deal is part of a larger trend of M&A activity in the creator space, with companies like Publicis Groupe and Accenture snapping up influencer marketing platforms and creator agencies. US influencer marketing spend is expected to cross $12 billion this year, while social-media creator revenue will exceed $20 billion, according to EMARKETER.

## Why it matters The acquisition of V1sion Ventures by DBA highlights the growing importance of the creator economy. With social-media creator revenue expected to exceed $20 billion this year, companies are looking to tap into this growing market. The deal also shows that DBA is committed to helping creators build their own businesses, rather than just managing their social media presence.

The acquisition is expected to create new opportunities for the creators represented by V1sion Ventures. With DBA's resources and expertise, the creators will be able to scale their businesses and build their own brands. The deal is also a sign of the maturing creator economy, with companies looking to invest in the space and help creators build sustainable businesses.