Disney and Macy's Launch 100th Thanksgiving Parade Capsule

Disney and Macy's have collaborated on a limited-edition product line to celebrate the 100th anniversary of the Macy's Thanksgiving Day Parade. The collection features a Sorcerer's Apprentice Mickey balloon, inspired by Mickey Mouse's role in Disney's Fantasia (1940).

The limited-edition product line includes a 29-30 piece capsule collection, featuring clothing, collectibles, home goods, and toys from brands such as Citizen, Crocs, Hallmark, Loungefly, Super Smalls, and Swarovski. The capsule collection is available online at Macy's website, with prices ranging from $20 to $395.

A Mickey Mouse balloon first appeared in the Macy's Thanksgiving Day Parade in 1934, marking the beginning of a long-standing relationship between Disney and Macy's. This year's 100th anniversary celebration promises to be a special one, with the Sorcerer's Apprentice Mickey balloon making its debut.

## Why it matters The 100th Macy's Thanksgiving Day Parade is a significant milestone, and the collaboration between Disney and Macy's adds an extra layer of excitement to the celebration. The limited-edition product line offers fans a chance to own a piece of history, with exclusive merchandise that will likely become highly sought after by collectors.

The partnership between Disney and Macy's is a testament to the enduring popularity of the Macy's Thanksgiving Day Parade, which has become an integral part of American holiday tradition. With the parade's 100th anniversary approaching, fans can expect even more exciting announcements and releases in the coming months.

## What's next The full 125-plus-piece Parade anniversary product assortment is set to launch in full this fall, featuring a wide range of products from Macy's and other participating brands. Fans can expect more limited-edition merchandise, including clothing, collectibles, and home goods, all inspired by the iconic characters and themes of the Macy's Thanksgiving Day Parade.