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Sun, 16 Aug, 2026Updated 05:37 pm IST
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Hornets Games Now Free

The Charlotte Hornets have announced a new broadcasting deal with WSOC Channel 9 and TV64 to air all non-nationally televised games for the 2026-27 season, with pregame and postgame coverage and additional programming

Hornets Games Now Free
Photo: Erik Drost / wikimedia (BY)

The Charlotte Hornets have announced a new broadcasting deal with WSOC Channel 9 and TV64 to air all non-nationally televised games for the 2026-27 season. This deal marks an expansion of the Hornets’ partnership with WSOC and TV64, which aired several Hornets games in the 2025-2026 season.

The Hornets will play their first official game of the 2026-2027 season on October 6 against the Brooklyn Nets. The partnership with WSOC Channel 9 and TV64 will provide fans with comprehensive Hornets coverage, including pregame and postgame shows surrounding each broadcast, along with the latest updates on the team, its players, and storylines from around the league.

In addition to the Hornets, the Orlando Magic have also announced a similar deal with Cox Media Group to air their games on WRDQ-TV 27, with select games also airing on WFTV Channel 9. The Magic's broadcasting deal includes pregame and postgame coverage, replays, feature stories, and original Magic programming.

The Charlotte Hornets' new broadcasting deal includes pregame and postgame coverage, interviews, and additional Hornets-specific programming. DAZN is likely to handle the Charlotte Hornets' game streams and will pay the team a minimum annual guarantee in the $1-$2 million range.

The Orlando Magic's local rights revenue from their broadcasting deal with Cox Media Group is expected to be around $10 million, which is less than half of the $25 million they made from the RSN economy last year.

## Why it matters The new broadcasting deals for the Charlotte Hornets and Orlando Magic provide fans with easy access to watch their teams play. The partnerships with local channels and streaming services aim to increase viewership and engagement with the teams. With the NBA season approaching, fans can look forward to comprehensive coverage of their favorite teams, including pregame and postgame shows, interviews, and additional programming.

The deals also highlight the importance of local broadcasting partnerships for NBA teams. The revenue generated from these deals can have a significant impact on the teams' finances, as seen in the case of the Orlando Magic, whose local rights revenue is expected to be significantly lower than the previous year.

## What happens next The Charlotte Hornets and Orlando Magic will start their 2026-2027 seasons soon, with the Hornets playing their first game on October 6 against the Brooklyn Nets. The Magic will start training camp on September 29 and play a four-game preseason schedule, beginning October 7 on the road against the Memphis Grizzlies. Fans can look forward to watching their teams play on the newly announced channels and streaming services, with comprehensive coverage and programming available throughout the season.

Sources

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