Kevin Hart's Hartbeat To Produce 20+ Original Microseries
Hartbeat partners with microdrama platform aTwist to bring quality microseries, including adaptations of bestselling author Blake Karrington's book series, to the platform
Kevin Hart's production company Hartbeat has partnered with microdrama platform aTwist to produce over 20 original microseries. The partnership aims to bring quality microseries to aTwist, which operates as a studio and a platform.
The microseries will include adaptations of Blake Karrington's book series, produced in partnership with Upscale Productions. aTwist is a vertical video service founded by Jana Winograde, Susan Rovner, and Lloyd Braun, with Jana Winograde serving as the CEO.
Jeff Clanagan, President and Chief Distribution Officer of Hartbeat, stated that the company's vision is to build audiences for stories that the mainstream may have overlooked. The partnership with aTwist is a strategic step in achieving this goal, particularly with the adaptation of Blake Karrington's book series, which already has a devoted fan base.
aTwist has existing partnerships with BET, National CineMedia, and 'The Bold and the Beautiful' creative chief Bradley Bell. The platform also has over 20 series in production across scripted, unscripted, and animation formats. Additionally, Jesse Tyler Ferguson and Justin Mikita will produce a musical microseries for aTwist.
## Why it matters The microseries industry is estimated to be worth $150 billion outside of China, with a 42% year-over-year growth. This partnership between Hartbeat and aTwist is significant, as it brings together a prominent production company and a growing microdrama platform to produce high-quality content. The success of this partnership could have a substantial impact on the microseries industry, providing a new platform for creators and talent to showcase their work.
## What happens next With the launch of aTwist this Thursday, the platform will feature a growing lineup of original programming across genres. The partnership between Hartbeat and aTwist is expected to bring exclusive, original microseries to the platform this fall. As the microseries industry continues to grow, it will be interesting to see how this partnership evolves and what other content is produced as a result.
