Krispy Kreme Launches 6 Pokémon Doughnuts

Krispy Kreme is launching a limited-time Pokémon doughnut collection to celebrate its 30th anniversary, featuring six doughnuts inspired by Pokémon characters. The collection includes doughnuts themed after Pikachu, Charmander, Squirtle, Bulbasaur, Jigglypuff, and the Poké Ball.

The doughnuts will be available for purchase individually or as a ‘Specialty Dozen Pack’ in select Krispy Kreme stores and through the Krispy Kreme app. A separate six-pack will be available at other retailers like Walmart, Kroger, and Publix, but it will replace Squirtle and Bulbasaur with plain glazed doughnuts.

Each doughnut in the collection has a unique design and flavor profile. The Pikachu Doughnut features a shell filled with lemon-flavored Kreme, finished with vanilla icing, lightning-shaped nonpareils, and a Pikachu piece on top. The Charmander Doughnut starts with a shell filled with chocolate and toasted marshmallow flavors, then gets a dip in caramel icing tinted orange, a scattering of red and gold sugar, and a Charmander piece to finish.

To celebrate the launch, customers who wear Pokémon merchandise to a participating Krispy Kreme location on August 22 will receive a free original glazed doughnut. The collection will be available starting August 18 in the US and Canada.

## Why it matters The partnership between Krispy Kreme and Pokémon is a significant marketing move, targeting fans of the popular franchise. The limited-edition collection is likely to generate buzz and drive sales for Krispy Kreme, especially among Pokémon enthusiasts. With the collection's unique designs and flavors, it's an exciting opportunity for fans to indulge in their love for Pokémon and doughnuts.

## What's next The Pokémon doughnut collection will be available for a limited time, so fans should act quickly to try the unique flavors and designs. With the special-edition dozen retailing for about $21, it's an affordable treat for fans to enjoy. As the collection launches on August 18, fans can expect to see a lot of buzz and excitement around the partnership, and it will be interesting to see how the collection performs in terms of sales and customer engagement.