Lego Unveils Daft Punk Set

Lego has unveiled a new set based on Daft Punk's 2007 'Alive' tour, created by a father-son duo from Belgium. The set is a replica of the pyramid stage from the tour and was first entered into a music-themed Lego Ideas competition in 2020, where it was crowned grand prize winner.

The set reached 10,000 supports on Lego Ideas, advancing it to the next stage of development. According to Daft Punk creative director Cédric Herve, the pyramid stage is 'one of the most recognisable expressions of Daft Punk's visual world'.

As part of the partnership, Lego and Daft Punk collaborated on a 48-second film featuring the duo in Lego Minifigure form. The film's soundtrack is based on a bassline tribute from Daft Punk's 2001 album 'Discovery' and the title track from their 2005 album 'Human After All'.

Lego's chief product and marketing officer, Julia Goldin, stated that the partnership is special due to the enduring appeal of both brands. The collaboration promises more offerings, bringing the duo to life in new ways across the Lego brand.

## Why it matters The partnership between Lego and Daft Punk is a unique collaboration that brings together two beloved brands. The Lego set and short film are a testament to the creativity and dedication of fans, who have played an important part in Daft Punk's story. The collaboration is also a nod to the enduring appeal of both brands, which continue to inspire and entertain fans around the world.

## What's next With the unveiling of the Lego set and short film, fans can expect more offerings from the partnership. The collaboration promises to bring the duo to life in new ways across the Lego brand, giving fans a chance to experience Daft Punk's music and visual world in a unique and creative way.