MS NOW Launches $7.99 Membership Service

MS NOW is set to launch a subscription-based 'Membership' service in September, offering exclusive content, interactive features, and 24/7 access to live streams and television programming for $7.99 per month or $79.99 annually.

The 'Membership' service will provide new opportunities for subscribers to interact with MS NOW's reporters, anchors, and contributors. This will include original content and new verticals that explore how news and politics impact everyday life.

MS NOW President Rebecca Kutler stated that the 'Membership' service is the first step in a long-term strategy to deepen the relationship between MS NOW and its audience. The service aims to build on what viewers already value about MS NOW, while addressing what consumers have said is missing from the news experience.

The 'Membership' service will launch on September 9, with new members able to take advantage of an introductory offer of $39.99 plus tax for the first full year of 'Membership' until September 30 at 11:59 p.m. ET.

## What it means The launch of the 'Membership' service is a significant step for MS NOW, as it seeks to create a more immersive experience for its audience. By offering exclusive content and interactive features, MS NOW aims to deepen its relationship with viewers and provide a more engaging news experience. This move is likely to impact the way news is consumed, as more outlets consider subscription-based models to enhance viewer engagement.

The 'Membership' service will provide 24/7 access to live streams and television programming, allowing subscribers to stay up-to-date with the latest news and events. With its focus on interactive features and exclusive content, the service is likely to appeal to viewers looking for a more immersive news experience.

## Launch details The 'Membership' service will be available for $7.99 per month or $79.99 annually, with the introductory offer providing a discounted rate for the first year. This pricing strategy is likely to attract new subscribers, while the service's focus on exclusive content and interactive features will aim to retain existing viewers.