Netflix Live Experiences Head Greg Lombardo Exits After 7 Years
Lombardo's departure marks the second high-profile marketing executive exit in a week, following Pam Levine's exit as Marketing & Publicity VP
Greg Lombardo, Netflix's Head of Live Experiences, has left the company after more than 7 years. During his tenure, Lombardo led the creation of Netflix Houses, brick-and-mortar locations in Philadelphia and Dallas, which featured immersive live experiences tied to popular Netflix titles such as Stranger Things, Wednesday, Squid Game, Bridgerton, and KPop Demon Hunters.
Lombardo also spearheaded several high-profile live activations, including Queen's Ball: A Bridgerton Experience and the upcoming KPop Demon Hunters world tour. His initiatives aimed to bring Netflix's content to life through interactive and engaging experiences for fans.
Lombardo joined Netflix in 2019 as Vice President of Creative and Production, Global Experiences, bringing with him a wealth of experience from his previous roles as CEO of Offshore Surf and SVP, Global Location Based Entertainment for Fox Filmed Entertainment.
The departure of Lombardo marks the second high-profile Netflix marketing executive exit in the past week, following the exit of Pam Levine, Marketing & Publicity VP. This series of exits may indicate a shift in Netflix's marketing strategy, but the company has not commented on the reasons behind the departures.
## Why it matters The exit of Greg Lombardo and Pam Levine may have significant implications for Netflix's marketing efforts, particularly in the area of live experiences. Netflix Houses and live activations have been successful in engaging fans and promoting Netflix's content. The company will need to find a way to continue these initiatives and maintain its competitive edge in the streaming market.
The departure of high-profile executives can also have an impact on the company's culture and morale. Netflix will need to ensure that the loss of these experienced executives does not disrupt its operations and that it can continue to innovate and deliver high-quality content to its users.
## What happens next As Netflix navigates these changes, the company will need to find a suitable replacement for Lombardo and ensure a smooth transition for its live experiences initiatives. The upcoming KPop Demon Hunters world tour and other planned activations will need to be executed successfully to maintain the momentum built by Lombardo's team. The company's marketing strategy and live experiences initiatives will be closely watched in the coming months to see how Netflix adapts to these changes.
