Ricky Martin, DJ Pedro Sampaio to Perform at NFL Rio Game

Ricky Martin and Brazilian DJ Pedro Sampaio will perform at the halftime show of the NFL game between the Dallas Cowboys and Baltimore Ravens at the Maracanã Stadium in Rio de Janeiro on September 27, 2026. The NFL announced the halftime performers on August 17, 2026.

The performance is part of the NFL's international schedule expansion to seven countries across four continents in 2026. This is not Martin's first time performing at a major NFL event, as he previously performed at Super Bowl LX in February 2026 as a guest during Bad Bunny's halftime show.

Martin has a history of performing at NFL games, dating back to 1998 when he performed 'The Cup of Life' at halftime of a Dallas Cowboys-New England Patriots preseason game at Mexico City's Estadio Azteca. The game between the Dallas Cowboys and Baltimore Ravens will kick off at 4:25 p.m. ET on September 27th.

The NFL's international expansion will also feature other notable performances, including the Jonas Brothers at the league's first regular-season game in Australia on September 11th. The NFL's expansion to seven countries across four continents is a significant move for the league, aiming to reach a broader audience and grow its global fan base.

## Why it matters The NFL's international expansion and the selection of Ricky Martin and DJ Pedro Sampaio as halftime performers reflect the league's efforts to tap into the global market and appeal to a diverse audience. The performance at the Maracanã Stadium in Rio de Janeiro will be a significant event, bringing together football and music fans from around the world.

The NFL's expansion to new countries and continents is expected to increase its global reach and popularity, with the league aiming to attract new fans and create a more diverse fan base. The selection of Ricky Martin and DJ Pedro Sampaio as halftime performers is a strategic move to appeal to a broader audience and create a memorable experience for fans attending the game in Rio de Janeiro.