60M Watch Seinfeld

Netflix and Paramount have extended their licensing deals for the popular sitcom 'Seinfeld', with Netflix retaining exclusive streaming rights in the US and Canada for five years. The deal ensures the show will continue to be available on Netflix and Paramount's cable networks, including Comedy Central and TV Land.

The new deal allows Paramount to hold basic cable rights for 'Seinfeld' for three years, enabling the show to continue airing on its networks. This extension is a significant move, given that the original five-year deal between Netflix and Sony Pictures Television was estimated to be in the $500 million range.

Ted Sarandos, Netflix co-CEO, expressed his enthusiasm for the deal, stating that 'The show famously about nothing is in fact, everything, and we’re proud to be the streaming home of Seinfeld, one of the greatest comedies in the history of TV.' George Cheeks, chair of TV Media at Paramount, also welcomed the extension, saying 'As one of the most influential and enduring comedies in television history, Seinfeld continues to resonate with audiences across generations, and we’re proud that Paramount will remain its exclusive cable home.'

The show's enduring popularity is evident in its viewership numbers. Nearly 60 million Americans, or about 20% of the US population, watched 'Seinfeld' during the first half of 2026, according to Nielsen. The series also remains the #1 non-original program on Comedy Central and the #2 show on TV Land among adults 25-54.

## Why it matters The extension of the licensing deal is significant, given the show's continued popularity and its impact on the streaming and cable industries. With the rise of streaming services, many popular shows have been pulled from platforms to be featured on their own networks. However, the deal between Netflix, Paramount, and Sony Pictures Television ensures that 'Seinfeld' will continue to be available to a wide audience.

The show's influence extends beyond its viewership numbers, with its impact on popular culture still felt today. As Keith Le Goy, chairman of Sony Pictures Television, noted, 'Seinfeld is one of the most iconic and enduring series in television history, and we’re thrilled to continue our successful partnerships with both Netflix and Paramount to bring this remarkable series to audiences around the world.'

## What's next The extension of the licensing deal means that 'Seinfeld' will continue to be available on Netflix and Paramount's cable networks for the foreseeable future. With its continued popularity and influence, it's likely that the show will remain a staple of American television for years to come.