Shah Rukh Khan, Ajay Devgn, Tiger Shroff Get Notices Over Ad

The Maharashtra Food and Drug Administration (FDA) has issued show cause notices to Bollywood actors Shah Rukh Khan, Ajay Devgn, and Tiger Shroff over their appearance in a Vimal Elaichi advertisement. The regulator alleges that the advertisement amounts to surrogate advertising for Vimal Pan Masala, a product prohibited in the state.

The notices were issued by the Maharashtra FDA, which has stepped up action against the sale and promotion of tobacco and pan masala in the state. The regulator is cracking down on the promotion of these products, and the three actors are now under scrutiny.

The Vimal Elaichi advertisement features the three actors, and the FDA has raised concerns over its presentation, dialogue, product name, and market context. According to the regulator, these factors raise concerns over whether the advertisement indirectly promotes a prohibited tobacco-related product.

## Why it matters The Maharashtra FDA's action is part of a wider crackdown on the sale and promotion of tobacco and pan masala in the state. Vimal Pan Masala is a product prohibited in Maharashtra, and the regulator is seeking to prevent its promotion through surrogate advertising. The notices issued to the three actors are a significant development in this crackdown, and the outcome will be closely watched.

The FDA has asked the three actors to explain their roles in the advertisement and the promotion of the Vimal brand. The regulator's action is aimed at protecting public health, and the outcome of this case will have implications for the advertising industry and the promotion of tobacco and pan masala products in the state.