Viu & TrueVisions Launch Thai Series Collaboration

Viu and TrueVisions Now have launched a content collaboration to bring a curated selection of premium Thai series to Viu users across Southeast Asia. The TrueVisions Now branded zone will debut on Viu in Malaysia, Indonesia, and the Philippines on August 20, with six series available at launch.

The six series include comedy A Sample Family, romantic comedy Oops! I’m The Concubine, and My Wife’s Gunslinger God. The other three series are The Cops Spy On Stage, Mui Fei The Medium, and To Love And Cherish. This collaboration marks the first time that TrueVisions has launched a branded block outside of Thailand.

PCCW Media Group & Viu CEO Janice Lee said that Thai content continues to resonate with viewers across the region, and the collaboration with TrueVisions Now will bring more premium series to Viu. Ongard Prapakamol, Head of TrueVisions and Media, True Corporation, said that the collaboration marks an important step in expanding the reach of TrueVisions' content beyond Thailand.

## What it means The collaboration between Viu and TrueVisions Now is significant as it expands the reach of Thai content to a wider audience in Southeast Asia. With Viu operating across markets in Asia, the Middle East, and South Africa, the partnership will introduce TrueVisions' premium series to new viewers. The move also highlights the growing demand for Thai content in the region, with both companies aiming to provide quality entertainment to audiences.

## Why it matters The launch of the TrueVisions Now branded zone on Viu is a strategic move to cater to the growing demand for Asian content. As streaming services continue to expand their offerings, collaborations like this one will play a crucial role in providing diverse and high-quality content to viewers. With the branded zone debuting on August 20, audiences in Malaysia, Indonesia, and the Philippines can look forward to enjoying a range of premium Thai series on Viu.