Xbox Leader: 'We Won't Survive' Without New IP

Asha Sharma, the leader of Xbox, has reportedly told employees that the company will not survive if it only relies on its past successes. Sharma made these comments during a company-wide town hall meeting, where she emphasized the need for Xbox to create new intellectual properties (IP) and take risks in game development.

Sharma wants Xbox's great games to become great global billion-dollar franchises, and she believes that this can be achieved by backing the company's strongest franchises while also creating enduring new IP. She noted that relying solely on established franchises can only take Xbox so far, and that the company needs to find new ways and courage to invent new IP that reaches new sets of audiences.

This comes amid reports of layoffs and studio closures within the Xbox division, including the departure of studios like Double Fine, Compulsion, and Undead Labs. However, Xbox has also signed deals with notable game developers like Hideo Kojima, who will be working on his next two projects, including Physint, with the company.

InXile Entertainment's Clockwork Revolution is also an upcoming Xbox console exclusive, which suggests that the company is still investing in new and innovative game development. Sharma's comments highlight the importance of creating new IP and taking risks in game development, while also acknowledging the value of the company's established franchises.

## What's at Stake The future of Xbox depends on its ability to create new and innovative games that appeal to a wide range of audiences. If the company fails to do so, it risks being left behind by its competitors. Sharma's comments suggest that she is aware of this risk and is taking steps to address it by investing in new IP and encouraging her teams to take risks in game development.

## Why it Matters The success of Xbox has a significant impact on the gaming industry as a whole. As one of the major players in the market, Xbox's decisions and strategies can influence the types of games that are developed and the ways in which they are marketed and distributed. Sharma's emphasis on creating new IP and taking risks in game development suggests that Xbox is committed to innovation and pushing the boundaries of what is possible in game development.

The company's focus on its biggest franchises, such as Forza and Halo, will also be important in maintaining its existing customer base and attracting new fans. However, the creation of new IP will be crucial in helping Xbox to expand its reach and appeal to a wider range of audiences. As the gaming industry continues to evolve, it will be interesting to see how Xbox navigates the challenges and opportunities that lie ahead.