HP Backs AI Music Startup
Wubble AI's real-time soundtracks now play at Singapore's Changi Airport, in a bet on Asia's AI future
HP is looking to expand its presence in Asia, particularly through its 'Garage 2.0' program, which has backed a Singapore-based startup called Wubble AI. The startup creates AI-generated music, including the soundtrack at Changi Airport, which is composed in real-time by a computer program.
The 'Garage 2.0' program is an accelerator started in Singapore in October 2025, and is a nod to HP's roots in Palo Alto, where founders Bill Hewlett and Dave Packard started the company in a garage in 1939. HP became a backer of Wubble AI in July, and the partnership is part of the company's efforts to tap into the region's innovative spirit.
Michael Boyle, HP's senior vice president and managing director for Greater Asia, highlighted the potential of AI-generated music, saying that it can adapt to different environments and situations. For example, the music at Changi Airport can change depending on the time of day, weather, or crowd levels.
HP is now ranked No. 276 on the Fortune Global 500, down from No. 194 in 2017. However, the company is betting on AI PCs as a new growth category, and its partnership with Wubble AI is part of this strategy. HP established its first regional office in Singapore in 1969, and the city-state remains an important hub for the company's operations in Asia.
## Why it matters The partnership between HP and Wubble AI is significant because it highlights the growing importance of AI in the region. As companies like HP look to expand their presence in Asia, they are turning to innovative startups like Wubble AI to tap into the region's talent and expertise. The use of AI-generated music at Changi Airport is also a testament to the potential of AI to enhance customer experiences and create new forms of entertainment.
## What happens next As HP continues to invest in AI PCs and partner with startups like Wubble AI, the company is likely to remain a major player in the Asian tech scene. With its 'Garage 2.0' program, HP is providing a platform for innovative startups to grow and develop, and the company's commitment to the region is likely to pay off in the long run.
