Golf Brand Apologizes

Good Good Golf has apologized for a promotional video that showed a man pushing a woman to the ground, which was deemed to be making light of violence against women. The video, which was removed late Friday, was for a Callaway golf driver and featured Good Good co-founder Garrett Clark and professional golfer Alexis Miestowski.

The promotional video sparked outrage on social media, with many criticizing the depiction of violence against women. Callaway Golf also expressed disappointment over the content, stating that they are appreciative of Good Good for addressing the issue.

Good Good has over 2 million YouTube subscribers and has relationships across the golf industry, including a partnership with Callaway Golf that began in 2023. The brand will also be title-sponsoring a PGA Tour event this fall.

The PGA Tour believes in golf's ability to bring people together and create a welcoming environment for all. Good Good has always stood for making the game of golf more inclusive to all, and the brand has stated that they will continue to ensure that is their mission moving forward.

## What happened next The video was removed, and Good Good issued an apology, stating that the content did not align with their values as a brand. The apology was posted on Good Good's social channels, and the brand sincerely apologized for the offense caused.

## Why it matters The incident highlights the importance of responsible advertising and the need for brands to consider the potential impact of their content on their audience. With the growing participation of women in golf, it is essential for brands to promote inclusivity and respect in their marketing efforts. The PGA Tour's commitment to creating a welcoming environment for all golfers is a step in the right direction, and Good Good's apology and removal of the video demonstrate their commitment to upholding these values.

Good Good was launched as a YouTube channel in 2020 and has since become a popular destination for golf content. The brand's partnership with Callaway Golf and their upcoming title sponsorship of a PGA Tour event demonstrate their growing influence in the golf industry. However, the recent incident serves as a reminder of the importance of responsible marketing and the need for brands to consider the potential consequences of their actions.