Rohit Sharma's TV Debut: 8 Sponsors On Board
Cricket star's new game-format family show 'Family Full House With Rohit Sharma' premieres on Sony Entertainment Television and Sony LIV, with Skoda, PhonePe, and Google among sponsors
Rohit Sharma, the Indian cricket star who led India to the 2024 T20 World Cup title, is set to make his TV debut with a new game-format family show called 'Family Full House With Rohit Sharma'. The show premieres on Saturday, September 19 at 9:30pm IST on Sony Entertainment Television and Sony LIV.
The show has attracted eight sponsors across categories, including Skoda, PhonePe, and Google Search AI Mode as co-presenting sponsors. Avaada, UltraTech Cement, and Fortune Refined Soyabean Oil are co-powered by sponsors, while Supersox and BHIM Payments App are associate sponsors.
The show will feature families competing in games that test teamwork and instinct, with Rohit Sharma hosting the program. The first episode will air on Saturday, September 19 at 9:30pm IST, which is also the anniversary of Rohit Sharma's T20I debut.
The show will air on Saturdays and Sundays at 9:30 pm on Sony Entertainment Television and Sony LIV. Sony LIV subscription plans in India start at ₹599 for the Mobile-Only yearly plan, allowing viewers to stream the show online.
## Why it matters The show is part of Sony Entertainment Television's non-fiction programming slate and seeks to combine a celebrity-led format with family-oriented content. The sponsorship structure includes opportunities for brand integration through its games and conversations, in addition to conventional advertising placements. With millions of impressions and engagements on social media ahead of the premiere, the show is expected to attract a large audience.
## What happens next The show's success will depend on its ability to engage audiences and provide a unique viewing experience. With Rohit Sharma's nationwide appeal and the format's interactive elements, the show is likely to attract a large following. As the show progresses, it will be interesting to see how the sponsors integrate their brands into the content and how the audience responds to the show.
The show's premiere is a significant event in the Indian entertainment industry, and its success could pave the way for more celebrity-led non-fiction shows in the future. With its unique format and strong sponsorship lineup, 'Family Full House With Rohit Sharma' is definitely a show to watch out for.
