US Open Unveils $23 Rival
The Moët Serve, a new champagne-based cocktail, challenges the Honey Deuce at the U.S. Open tennis tournament, available in a commemorative can and select NYC bars
The U.S. Open tennis tournament has introduced a new cocktail, the Moët Serve, to complement its existing signature drink, the Honey Deuce. The Moët Serve is a champagne-based drink made with Moët Ice Impérial, served over ice with three large lime slices.
The Moët Serve is served in a commemorative transparent can that mimics a tennis ball container, a unique and playful nod to the sport. This new drink is available at the Moët & Chandon Club de Tennis Bar in the U.S. Open's Food Village and at select bars and restaurants in New York City.
The Honey Deuce, a $23 Grey Goose-based cocktail, has been a staple at the U.S. Open, with fans proudly walking around with their stacked commemorative cups. The introduction of the Moët Serve provides a new option for fans, with Sibylle Scherer, president and CEO of Moët & Chandon, stating that the brand is delighted to bring a new sense of play, style, and celebration to the tournament.
The U.S. Open features a variety of food options, including the Golden Nuggets from CQDQ, which cost $100. According to USTA COO Daniel Zausner, the culinary experience is a major attraction for fans at the U.S. Open, with the tournament offering a range of options to enhance the overall fan experience.
## Why it matters The introduction of the Moët Serve is significant, as it provides a new and unique drinking experience for fans at the U.S. Open. The commemorative can and the use of Moët Ice Impérial, a type of champagne especially created to be enjoyed over ice, make the Moët Serve a standout offering. With the U.S. Open focusing on enhancing the fan experience, the Moët Serve is a welcome addition to the tournament's culinary options.
## What happens next As the U.S. Open continues, fans will have the opportunity to try the Moët Serve and experience the unique packaging and taste. The success of the Moët Serve will likely depend on fan reception and sales, with the potential for the drink to become a new staple at the tournament. With the Honey Deuce already a popular option, the Moët Serve will need to carve out its own niche in the market, but its unique features and packaging make it an attractive option for fans looking to try something new.
