23-year-old's ₹2,000 crore startup
Anjali Sardana's Pronto revolutionizes India's informal domestic-services market with technology and standardized recruitment, raising $58.2 million in funding

Anjali Sardana, a 23-year-old entrepreneur, has built Pronto into a ₹2,000 crore startup in just over a year. Pronto, which connects households with background-verified professionals for everyday services, has achieved this remarkable valuation by addressing the gap in India's informal domestic-services market through technology and standardized recruitment and training.
Pronto began its journey on April 1, 2025, with a single hub in Gurugram and about 170 bookings a day. However, the startup quickly gained traction, and by early 2026, it was handling more than 18,000 daily bookings and had expanded to Delhi NCR, Bengaluru, Mumbai, Hyderabad, and Chennai.
The startup's growth has been fueled by significant funding from investors. Pronto raised a $2 million seed round from Bain Capital, followed by $11 million in 2025 to build its model and expand operations. In March 2026, Pronto raised $25 million in a Series B round led by Epiq Capital, and an additional $20.2 million extension in May 2026.
Pronto's latest recorded valuation stood at around $202 million (nearly ₹2,000 crore) by early July 2026, according to Tracxn. This valuation is a testament to the startup's innovative approach to addressing the challenges faced by households and workers in India's informal domestic-services market.
## What changed Pronto's success can be attributed to its ability to connect households with reliable and background-verified professionals for everyday services, including laundry, kitchen and bathroom cleaning, mopping, and ironing. Customers can book same-day or recurring visits through the app, and the company recruits, verifies, and trains workers before assigning them structured shifts.
## Why it matters The informal domestic-services market in India is vast, but finding dependable household help on demand has traditionally been difficult. Pronto's platform seeks to create more structured employment opportunities in this sector, which has traditionally operated informally. A large part of Pronto's workforce comprises women trained as service professionals, making the startup's mission not only to provide reliable services to households but also to empower women in the workforce.
Pronto's story is a remarkable example of how technology and innovation can address real-world problems and create successful businesses. As the startup continues to grow and expand its services, it will be interesting to see how it impacts the informal domestic-services market in India and beyond.





