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Thu, 12 Nov, 2026Updated 09:51 am IST
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50M Users: Is Instagram's Edits App Safe?

Instagram's free video editing app Edits has reached 50 million mobile users in just over a year and is now available on macOS, but raises concerns about data safety

50M Users: Is Instagram's Edits App Safe?
Photo: Chris Whytehead / wikimedia (BY-SA)

Story timeline5 updates

  1. Instagram launches Effect Builder, a web tool to create AI effects for Stories.

  2. Meta expands AI-based age-estimation tech to protect teens on Instagram.

  3. Instagram launches Effect Builder, a free web tool for creating AI effects for Instagram Stories.

  4. Instagram launches Effect Builder, an AI tool for creating custom filters.

  5. Story published. Instagram's free video editing app Edits has reached 50 million mobile users in just over a year and is now available on macOS, but raises concerns about data safety

Instagram's Edits app has been used by over 50 million people on mobile in just over a year, a significant milestone for the free video editing app. The app has now been released on desktop with a macOS release, giving users a bigger canvas to work with.

The Edits app on macOS comes with several features, including a multi-track timeline, keyframes, colour wheels, curves, log conversion, and imports for custom LUTs and fonts. These features are likely to appeal to users who want more advanced video editing capabilities.

The release of Edits on macOS marks a significant expansion of the app's reach, and raises questions about data safety. As more users switch to the app, concerns about how their data is being used and protected are likely to grow.

## What it means The success of Edits is part of a larger trend of Instagram expanding its feature set to take on other product categories. The company has already made a significant impact on photo filters, Stories, and short video, and now it's turning its attention to video editing. The fact that over 50 million people have used the mobile app in just over a year suggests that there is a strong demand for easy-to-use video editing tools.

## Why it matters The release of Edits on macOS is significant because it gives users a more powerful tool for editing videos. However, it also raises concerns about data safety, as users may be sharing more personal data with the app. As Instagram continues to expand its feature set, it will be important for the company to prioritize data safety and transparency.

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