Adobe Offers $4B in Free AI Tools to 27M Saudis
In a massive deal, Adobe partners with Saudi Arabia's Ministry of Communications and Information Technology to provide 12 months of free access to AI-powered tools, including a new image generation model tuned to Saudi culture
Adobe has partnered with Saudi Arabia's Ministry of Communications and Information Technology and Humain to offer free access to its AI tools in Saudi Arabia, valued at over $4 billion. The free access will start rolling out by the end of 2026 and will provide 12 months of free access to Adobe's AI-powered tools to over 27 million eligible Saudi citizens and residents.
The partnership includes access to Adobe Firefly Standard subscription tier and Adobe Express Premium features. A new image generation model, jointly developed by Adobe and Humain, will also be included in the free access. This model is 'tuned to Saudi culture' and will allow users to create 'culturally aligned' images using Arabic-language prompts.
Humain, the Saudi government-backed AI firm, is backed by Saudi's sovereign wealth fund. The partnership between Adobe and Humain was announced in November, aiming to boost Humain's development of tools for generating content in Arabic and for the broader Middle East region.
## Why it matters The partnership is expected to aid user growth for Adobe's AI products and tools, crucial for driving growth in a crowded design software industry. The deal also highlights the growing importance of AI in the region, with Saudi Arabia investing heavily in the development of AI technologies. The free access to Adobe's AI tools will provide Saudi citizens and residents with the opportunity to develop their skills and create content that is tailored to their culture and language.
The partnership is a significant investment in the development of AI in Saudi Arabia, with a value of over $4 billion. The deal demonstrates Adobe's commitment to expanding its presence in the region and providing its tools and services to a wider audience. With the free access rolling out by the end of 2026, Saudi citizens and residents can expect to have access to a range of AI-powered tools that will enable them to create and innovate in new and exciting ways.
## What happens next The free access to Adobe's AI tools will start rolling out by the end of 2026, with over 27 million eligible Saudi citizens and residents expected to benefit from the partnership. As the partnership progresses, it will be interesting to see how the new image generation model and other AI-powered tools are used by Saudi citizens and residents, and how they contribute to the development of AI in the region.
