Amazon Now Hits $1B Sales
Amazon's quick-commerce service reaches $1 billion in annualised gross sales in India, with orders doubling every quarter since launch, and is now operational in over 60 cities
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Amazon launches Alexa+ in India with Hindi support and integration with Amazon Now.
Alexa+ allows users to shop on Amazon Now with voice orders.
Story published. Amazon's quick-commerce service reaches $1 billion in annualised gross sales in India, with orders doubling every quarter since launch, and is now operational in over 60 cities
Amazon's quick-commerce service, Amazon Now, has reached $1 billion in annualised gross sales in India over the past three-month period. This milestone marks a significant achievement for the company, with orders on the platform doubling every quarter since its launch.
Amazon Now is currently operational in more than 60 cities in India, a significant expansion from its initial launch in Bengaluru in late 2024. The service was formally launched in selected Bengaluru pin codes in June 2025 and has since grown rapidly, with the company targeting 100 cities by Diwali.
The infrastructure behind Amazon Now's growth is substantial, with the service operating through more than 750 micro-fulfilment and urban fulfilment centres. This extensive network has enabled the company to provide fast and reliable delivery to its customers, contributing to its rapid growth.
According to RedSeer, the quick-commerce market in India reached approximately Rs 1.1 lakh crore in GMV in 2025, and is projected to reach roughly Rs 2 lakh crore in GMV in 2026. Amazon Now's growth is a significant contributor to this trend, with the company's focus on customer adoption and infrastructure development driving its success.
## Why it matters The growth of Amazon Now has significant implications for the Indian e-commerce market. As the service expands to more cities, it is likely to have a major impact on the way people shop online, with fast and reliable delivery becoming the norm. The company's focus on customer adoption and infrastructure development is also likely to drive innovation in the industry, with other players likely to follow suit.
The expansion of Amazon Now beyond metros is also significant, as it brings the benefits of quick commerce to smaller markets. Cities such as Tirupati, Guntur, Gurdaspur, Vellore, and Warangal are now able to access the service, providing customers with a wider range of options for fast and reliable delivery.
As the quick-commerce market in India continues to grow, Amazon Now is well-positioned to remain a major player. With its extensive infrastructure and focus on customer adoption, the company is likely to continue to drive innovation and growth in the industry.
