Amazon Prime Day: 60% Off Luxury Beauty
Shop early deals on celeb-approved beauty products, including Kendall Jenner's go-to Anua serum, now available before the official October 6-7 event
Story timeline6 updates
Prime members can get four months of Apple Music Unlimited for free.
Prime members can get four months of Apple Music Unlimited for free.
October Prime Day starts at 12 a.m. PT on October 6 and ends at 11:59 p.m. PT on October 7.
October Prime Day starts at 12 a.m. PT on October 6 and ends on October 7 at 11:59 p.m. PT.
October Prime Day starts at 12 a.m. PT on October 6 and ends at 11:59 p.m. PT on October 7.
Story published. Shop early deals on celeb-approved beauty products, including Kendall Jenner's go-to Anua serum, now available before the official October 6-7 event
Amazon has announced that Prime Day will take place on October 6 and 7, 2026, with early deals already available. The event will feature exclusive deals on various products, including luxury beauty, trending fashion, home decor, furniture, appliances, and tech.
One of the key benefits of Prime Day is the potential for significant savings, with deals rivaling those of Black Friday and Cyber Monday sales, and offering up to 60% off or more. Some early deals are already worth paying attention to, including celeb-approved beauty products such as Paige DeSorbo's beloved Elemis cleansing balm, Kendall Jenner's go-to Anua serum, and the Medicube device used by Kylie Jenner and Kyle Richards.
To shop Prime Day deals, an Amazon Prime membership is required, which costs $14.99 per month or $139 per year. However, Amazon typically offers free trial options for eligible new members, allowing some shoppers to take advantage of the savings without committing long term. In addition to accessing Prime Day deals, Prime members also benefit from lightning-fast delivery, free shipping, Prime Video access, and exclusive discounts.
## What to Expect Prime Day will feature a wide range of deals on luxury beauty products, including those endorsed by celebrities such as Alix Earle, Jennifer Aniston, and Kendall Jenner. Some of the products already on sale include Laneige Lip Sleeping Mask, Vital Proteins Collagen Peptides Powder Advanced, and Anua Azelaic Acid 10 Hyaluron Redness Soothing Serum.
## Why it Matters The stakes are high for retailers, with competitors like Walmart and Target likely to run their own sales during the same period. For shoppers, Prime Day offers a chance to save big on popular products, with the potential for significant discounts on luxury beauty and other items. With the official event taking place on October 6 and 7, shoppers can start preparing now by signing up for an Amazon Prime membership and browsing the early deals already available.
## What Happens Next In the weeks leading up to the official Prime Day event, shoppers can expect to see more early deals become available. With the potential for significant savings and a wide range of products on offer, Prime Day is set to be a major shopping event. Whether you're looking for luxury beauty products, trending fashion items, or must-have home decor, Prime Day is an opportunity to save big and shop exclusive deals.
