Aura's New 10-Inch E-Ink Frame: $150 Cheaper Than Before
The latest frame from Aura features a 10-inch E Ink display, improved color rendering, and a lower price tag of $349, making it a more affordable option for displaying family photos
Aura has released a new 10-inch e-ink photo frame, priced at $349, which is a more affordable and improved version of its previous 13-inch frame. The new frame uses E Ink's Spectra 6 display and features a proprietary dithering algorithm, which blends a limited color palette into patterns that the eye reads as smooth gradients.
The new frame is designed to better render skin tones and provide a more natural look for family photos. Aura worked with E Ink to expand its Spectra 6 technology, incorporating three new proprietary colors: off white, mustard, and orange. This expansion allows for smoother edges and more accurate color representation, making the frame a great option for displaying cherished memories.
Aura's previous e-ink photo frame was 13 inches and priced at $499, making the new 10-inch frame a more budget-friendly option. The 10-inch frame only comes in one colorway: a black frame with a dark grey linen-textured mat. According to Aura co-founder and CTO Eric Jensen, the company has been working towards creating an e-ink picture frame that looks like a printed photo and magically changes, and the new frame is a significant step forward in achieving this goal.
## Why it matters The new frame's improved color rendering and lower price point make it an attractive option for those looking to display their family photos in a unique and stylish way. With the rise of digital photo frames, Aura's e-ink frames offer a distinct alternative that blends seamlessly into home decor. The frame's ability to render skin tones and colors more accurately will be particularly appealing to those who value the authenticity of their photos.
The release of the new frame demonstrates Aura's commitment to innovation and customer satisfaction. By working with E Ink to expand its Spectra 6 technology, Aura has been able to create a product that meets the evolving needs of its customers. As the company continues to push the boundaries of what is possible with e-ink technology, it will be exciting to see what future products they have in store.
