NBA & NFL Wives Join DBA
Shannon Hart and Mya'Danielle Smith, married to Josh Hart and DeVonta Smith, expand DBA's influencer roster
Digital Brand Architects (DBA) has signed lifestyle creators Shannon Hart and Mya'Danielle Smith, expanding its roster of female entrepreneurs with influential voices.
Shannon Hart is a registered nurse and lifestyle creator who is married to New York Knicks star Josh Hart. She has established herself as a voice among the extended Knicks and NBA community, in addition to drawing followers with content revolving around family, beauty, wellness, and sports culture.
Mya'Danielle Smith, on the other hand, is married to Philadelphia Eagles wide receiver DeVonta Smith. From her home base in Philadelphia, Smith juggles a range of pursuits including real estate, sports, fashion, design, and community leadership.
The signings are part of DBA's effort to partner with creators who have authentic connections to sports and lifestyle verticals. DBA has also signed creators Cherry Beagles, Gracie Kramer, Vic Jacobi, Treasure Wilson, and Madison Appel.
## Why it matters Digital Brand Architects, founded in 2010 by Raina Penchansky, has been a pioneer in creator representation. The company recognizes the value of building on social media communities with marketable influence. By partnering with female entrepreneurs like Hart and Smith, DBA is tapping into the growing creator economy, where individuals with authentic connections to sports and lifestyle verticals are highly sought after by marketers.
The signings of Hart and Smith demonstrate DBA's commitment to representing talented creators who are building online communities and hard assets such as consumer products. As the creator economy continues to grow, DBA is well-positioned to support the next generation of influencers and entrepreneurs.
