Hinge Bets Big on India
The dating app sees India as its second-largest market outside the US, with the country's growing singles pool expected to drive growth despite Gen Z dating fatigue, as the Indian market is projected to nearly double to $1 billion by 2030
Hinge, a popular dating app, has identified India as its second-largest market outside the US in terms of downloads. The app's user base in India is also its third largest in terms of monthly active users, with the country's growing pool of singles expected to drive its next phase of growth.
The Indian dating-app market is currently valued at about $550 million and is projected to nearly double to $1 billion by 2030. This growth is part of a larger trend, with the global online dating market expected to grow from $10.7 billion in 2025 to $17.9 billion by 2033.
Hinge has been present in India for over 10 years, but has only recently started spending on marketing in the country. The app has relied on organic growth, driven by users who found partners through the platform. With 15 million monthly active users globally, Hinge is now looking to expand its presence in India.
The company's decision to invest in India comes despite growing concerns about Gen Z's fatigue with online dating. Hinge's CEO, Jackie Jantos, believes that the app's focus on safety and its ability to connect users with meaningful relationships will help it stand out in a crowded market.
## Why it matters The growth of the online dating market in India is significant, with the country's large and growing population of singles driving demand for dating apps. Hinge's decision to invest in India is a vote of confidence in the country's potential, and the app's success will depend on its ability to navigate the local market and connect with Indian users.
Hinge's former CEO, Justin McLeod, stepped down in December 2025 to launch a new AI-based matchmaking app called Overtone, which raised $16 million in seed money in July. However, Hinge remains committed to its mission of connecting users with meaningful relationships, and its investment in India is a key part of this strategy.
As Hinge looks to expand its presence in India, it will be interesting to see how the app navigates the local market and competes with other dating apps. With its focus on safety and meaningful relationships, Hinge is well-positioned to succeed in India and drive growth in the years to come.
