HubSpot AEO: $50/month AI answer tracker

HubSpot has launched AEO, a tool designed to help small marketing teams track and make sense of AI answers. The tool monitors daily responses across ChatGPT, Gemini, and Perplexity, providing valuable insights for content planning.

The standalone price for using HubSpot's AEO tool is $50 a month, or $45 a month if billed annually. This base plan starts with 25 daily prompts, which can be supplemented with additional prompts and answers for $20 a month. This add-on package includes 10 extra prompts and 1,000 monthly answers.

AEO's features are also included in Marketing Hub Professional and Enterprise plans, making it a valuable addition for existing HubSpot customers. Furthermore, a 28-day free trial is available, requiring no credit card, allowing marketers to test the tool before committing to a paid plan.

One of the key benefits of AEO is its ability to provide separate reports for brand mentions and cited sources. The tool also offers recommendations that connect findings to specific content tasks, helping marketers to plan and optimize their content workflow.

## What it offers The annual cost of the standalone AEO plan is $540 before tax. For marketers who require more advanced features, built-in content generation is available, but requires a higher HubSpot plan and credits. The HubSpot for Marketers option bundles Marketing Hub with Content Hub and includes AEO, providing a comprehensive solution for marketing teams.

## Why it matters HubSpot AEO is designed to help small marketing teams make sense of AI search and plan their content work accordingly. With the rise of AI-powered search engines, understanding how AI answers are generated and what sources are cited is crucial for marketers. AEO provides a clear and concise way to track and analyze AI answers, helping marketers to optimize their content and improve their online presence.

The tool's strongest value lies in its ability to provide daily tracking across multiple AI platforms, including ChatGPT, Gemini, and Perplexity. This allows marketers to stay on top of their brand mentions and adjust their content strategy accordingly. While the suggested prompts and competitors may require careful editing, the tool's recommendations and reporting features make it a valuable asset for small marketing teams.