Instagram Unveils New Logo

Instagram has introduced a new wordmark logo, its first update in a decade, with a hybrid style that combines conventional typography with script-inspired curves. The change was announced by Instagram head Adam Mosseri, who described the new logo as 'sharper and more modern' while still referencing the original and maintaining simplicity.

The new wordmark keeps the familiar script style, with redrawn letterforms, but many users have joked that the logo now looks like it reads 'Instagzam' because of the shape of the font used for the 'r'. The multicolored camera icon, which was last updated in 2016, remains unchanged.

The change was announced by Adam Mosseri on both Instagram and Threads, with Mosseri stating that the wordmark at the top of the app hadn't changed in 10 years, so it was time for a refresh. The new logo is part of Instagram's efforts to modernize its brand, with Mosseri describing it as 'cleaner and more modern' while still referencing the original.

## Why it matters The update to the Instagram logo is significant, as it marks a major change to the social media platform's visual identity. The new logo will be seen by millions of users around the world, and its design has already sparked a reaction from many. The change is also a reflection of the evolving nature of social media, with companies constantly looking to refresh and update their brands to stay relevant.

The new logo is a significant departure from the previous design, which had become iconic in its own right. The use of a hybrid wordmark style, combining conventional typography with script-inspired curves, gives the logo a unique look that is both modern and distinctive. However, the decision to keep the multicolored camera icon unchanged suggests that the company is keen to maintain some continuity with its past, while still moving forward with a new visual identity.