LinkedIn Tests 'Stalker Alert' Feature

LinkedIn is testing a new feature that allows certain users with LinkedIn Premium to see who has frequently viewed their profile. This 'frequent viewer' feature provides insight into potential business opportunities or unwanted attention.

The feature was first noticed by Krista Mollion, founder of Unignorable Brands, last month. Mollion has nearly 79,000 followers on LinkedIn and has found the feature to be a valuable tool in identifying potential leads.

When someone looks at a user's profile multiple times, they are tagged as a 'Frequent Viewer'. This is different from simply seeing a user's posts or comments in their feed or as the result of a search.

LinkedIn confirmed the test but declined to share further information about the feature. The company has long allowed users to see who has looked at their profile, but this new feature provides more detailed information.

## Why it matters The 'frequent viewer' feature can help users identify potential business opportunities or unwanted attention. For Mollion, the feature has been a boon, allowing her to reach out to potential leads and start conversations. She uses the feature in conjunction with an AI tool to group frequent viewers into categories, such as friends, sales leads, and people trying to pitch her something.

This feature has the potential to change the way users interact with each other on LinkedIn, providing more transparency and insight into who is viewing their profiles. As the feature is still being tested, it is unclear when or if it will be rolled out to all users.