Pornhub Stars Now Teaching Dinner Recipes

Pornhub, the adult entertainment site, is expanding its content to include non-explicit videos, such as cooking and gaming, in an effort to give creators more opportunities to grow their audiences. One of its popular creators, Sweetie Fox, has seen significant success with her non-explicit content, with one of her character videos garnering 12 million views and her Minecraft video surpassing 1 million views in less than a month.

The platform has seen a significant increase in interest in safe-for-work (SFW) content, with podcast and gaming categories rising triple digits in 2025. Podcasts on the site spiked 327 percent, while searches for 'SFW' were up 114 percent. This shift towards SFW content is also driven by the desire of viewers to get to know performers beyond their adult roles.

According to Alex Kekesi, vice president of brand and community at Pornhub, the site is investing in SFW content to complement creators' existing content libraries, not replace them. The non-explicit content will be featured across video pages, search results, recommendations, and Pornhub's various categories. Creators like Jenna Starr, who likes to cook steak and potatoes for dinner, will now have the opportunity to showcase their other talents.

## Why it matters The expansion of SFW content on Pornhub is also a response to the changing regulatory landscape. 27 states have adopted a form of online ID checks to verify age before viewing sexually explicit content, and 16 states have adopted resolutions declaring porn a public health crisis. By investing in SFW content, Pornhub is giving creators the opportunity to grow their audiences and gain visibility in a more regulated environment.

The move towards SFW content is a significant shift for the adult entertainment industry, and it will be interesting to see how it plays out. With the rise of non-explicit content on Pornhub, creators and viewers alike will have more opportunities to engage with each other in new and innovative ways.