Roku Launches First OLED TVs
Roku's new Pro Series OLED and Pro Series LX OLED TVs offer 120Hz and 144Hz panels, Dolby Vision, and HDMI 2.1 ports, starting at $999 and $1,299 respectively
Roku has launched its first OLED TVs, the Roku Pro Series OLED and the Roku Pro Series LX OLED, with prices starting at $999 and $1,299 respectively. The Roku Pro Series OLED TV is available now on Amazon in 55-inch and 65-inch sizes, while the Pro Series LX OLED TV will be available in October 2026.
The Roku Pro Series OLED TV features a 120Hz panel, supports Dolby Vision and HDR10 Plus, and comes with an enhanced voice remote and a remote finder button on the TV. The TV also has four HDMI 2.1 ports and supports automatic Game Mode, FreeSync Premium, and variable refresh rate.
The Roku Pro Series LX OLED TV, on the other hand, has a 144Hz variable refresh rate and an advanced polarizer to reduce room reflections. It also comes with a rechargeable Roku Voice Remote and customizable shortcuts. The Pro Series LX OLED TV will offer a brighter picture than the standard Pro Series OLED TV.
## What's on offer Both TVs offer a range of features that make them competitive in the market. The Roku Pro Series OLED TV's 120Hz panel and support for Dolby Vision and HDR10 Plus make it an attractive option for those looking for a high-quality viewing experience. The Pro Series LX OLED TV's 144Hz variable refresh rate and advanced polarizer take it a step further, making it a good option for gamers and those who want a premium viewing experience.
## Why it matters The launch of Roku's first OLED TVs marks a significant expansion of the company's premium TV lineup. With the Pro Series OLED and Pro Series LX OLED TVs, Roku is offering buyers a range of features and options that were previously only available from other manufacturers like LG and Samsung. The competitive pricing of the TVs, starting at $999 and $1,299 respectively, makes them an attractive option for those looking for a high-quality TV without breaking the bank.
The launch of these TVs also highlights the growing demand for OLED TVs in the market. With their deeper blacks and wider viewing angles, OLED TVs offer a superior viewing experience compared to traditional LED TVs. The fact that Roku is now offering OLED TVs at competitive prices is likely to disrupt the market and give buyers more options to choose from.
