Salesforce Drops 'Agentforce' From 24 Products
The company has removed the term from around two dozen product names, just a week before its Dreamforce customer conference, with its flagship sales product now called 'Sales Cloud' again
Salesforce has dropped 'Agentforce' from the names of around two dozen products, according to a report by The Information. The change, which was made just a week before the company's major Dreamforce customer conference, affects products that were rebranded last October.
The company's flagship sales product, previously called 'Agentforce Sales', has been renamed 'Sales Cloud', a name it held before the rebranding last year. Another product, the 'Headless 360 Platform', has also been renamed, and is now called 'Salesforce Platform' again.
However, not all products with 'Agentforce' in their names have been changed, with the 'Agentforce 360' product name remaining unchanged. Salesforce has not explained the reason for the change, which comes as a surprise given the relatively short time since the 'Agentforce' branding was introduced.
The 'Agentforce' rebranding was introduced last October, with around two dozen products being affected. The change was seen as a significant shift in the company's branding strategy, with Chief Executive Marc Benioff suggesting that the company might one day take the name 'Agentforce' as its own.
## What changed The removal of 'Agentforce' from product names is a reversal of the rebranding introduced last year. The change was reported by The Information, citing two people with direct knowledge of the matter. The company's website has been updated to reflect the new names, with the sales page now presenting the product as 'Sales Cloud', and the platform page headed 'Salesforce Platform'.
## Why it matters The change comes at a significant time for Salesforce, just a week before its major Dreamforce customer conference. The conference is a key event for the company, and the rebranding reversal may be seen as an attempt to simplify its product offerings and messaging. The move may also be seen as a response to customer feedback, although the company has not provided any explanation for the change.
The removal of 'Agentforce' from product names may also be seen as a sign of the company's evolving strategy and focus. With the 'Agentforce' branding introduced just last year, the reversal may indicate a shift in the company's priorities and goals. However, without further explanation from the company, the reasons behind the change remain unclear.
