See-Through Camera Debuts

A new transparent digital camera called HOA A1 has been debuted by Lutra, a South Korean startup, under its brand Humans of Authenticity. The camera is designed to allow photographers to maintain eye contact with their subjects while taking pictures, thanks to its large open viewfinder and centrally positioned lens and sensor.

The HOA A1 First Edition is expected to launch on December 1st in a limited run of 100 units, priced at 360,000 South Korean won, or $289 for US customers. The camera features a 16-megapixel, 1/2.53-inch Sony sensor paired with a 26mm f/1.75 lens, and connects to Wi-Fi to wirelessly make shots available by tapping a smartphone to the back of the camera.

The A1 also uses a system called ShootProof, which authenticates every image captured with an anonymous certificate recorded to a public blockchain. Additionally, the camera has a signature mode that lets users sign their name in an accompanying app and have it overlaid in the corner of every photo.

## Why it matters The HOA A1 camera's unique design and features are aimed at providing a more authentic and immersive photography experience. By allowing photographers to maintain eye contact with their subjects, the camera enables a more personal and engaging connection. The camera's wireless connectivity and authentication features also make it easy to share and verify photos.

The limited launch of the HOA A1 First Edition suggests that Lutra is testing the market for this innovative camera design. If successful, it could pave the way for more transparent and interactive cameras in the future.

## What happens next Preorders for the HOA A1 First Edition have not started yet, but interested customers can expect to pay $289 for the camera when it launches on December 1st. As the camera is still being fine-tuned, Lutra is collaborating with photographers to refine the camera's color and tone. More information about the camera's capabilities and sample shots are expected to be released in the future.