Sonos Unveils AI Audio OS
Sonos Play speaker hits India on Sept 8 for Rs 35,999 with 24-hour battery life
Sonos has launched its new AI audio OS, Sonos 27, which brings AI-powered controls and a redesigned app. The new operating system introduces Sonos 27 voice, an assistant designed for music and mood curation.
The Sonos 27 mcp feature allows external AI assistants and agents, including OpenAI’s ChatGPT, to connect to a Sonos system after user authorisation. This means that users can control their Sonos system through its own AI assistant or authorised external AI agents.
In addition to the new AI audio OS, Sonos has also launched the Beam Ultra soundbar and Ace Ultra headphones globally. The company has also announced that the Sonos Play portable speaker will arrive in India on September 8, priced at Rs 35,999.
The Sonos Play speaker offers up to 24 hours of battery life, an IP67-rated waterproof design, a built-in power bank, and a replaceable battery. Multiple Sonos Play speakers can be grouped through Bluetooth when away from home, and the speaker supports Spotify Connect, Apple AirPlay 2, voice services, and the Sonos app.
## What it means The launch of Sonos 27 and the introduction of the Sonos Play speaker in India marks a significant expansion of Sonos' connected audio ecosystem. With AI-led controls and smarter speaker interactions, Sonos is reshaping the way users experience audio. The company's focus on AI-powered controls and premium hardware is expected to enhance the overall audio experience for users.
The Sonos Fabric system allows compatible products to detect each other and adjust their roles, making it easier for users to manage their Sonos system. With the ability to control a Sonos system through its own AI assistant or authorised external AI agents, users can enjoy a more seamless and integrated audio experience.
## Why it matters The launch of Sonos 27 and the introduction of the Sonos Play speaker in India is significant because it brings AI-powered audio controls to the Indian market. With the growing demand for smart home devices and connected audio systems, Sonos is well-positioned to capitalize on this trend. The company's focus on AI-powered controls and premium hardware is expected to drive growth and adoption in the Indian market.
