TikTok Comments Get Interactive

TikTok has introduced new features to its comment section, including voice comments, polls, photo carousels, and Live Photos, to increase user engagement and interaction. These features are rolling out globally over the next month to users 18 and older.

The new voice comment feature allows users to record and post audio messages up to 60 seconds long directly beneath a video. This feature is subject to the same Community Guidelines as other content on the platform, and TikTok uses a combination of human and automated detection tools to identify and remove content that violates its policies.

In addition to voice comments, creators can now add polls to their comments, with up to five options for viewers to vote on. This feature is available globally and can be used for various purposes, such as voting on the next video idea or deciding what to cook.

Users can also upload up to nine photos in a single comment as part of a carousel, and Live Photo comments are now available globally, allowing users to upload images with a brief burst of motion.

## What it means The introduction of these new features is expected to increase user engagement and interaction on the platform. With over 1.7 billion comments posted on TikTok every day, the company is looking to make comment sections more interactive and engaging. By adding voice comments, polls, and photo carousels, TikTok is providing users with more ways to express themselves and interact with each other.

## Why it matters The new features are a significant update to TikTok's comment section, which is already a busy and interactive space. The introduction of voice comments, in particular, is a notable change, as it allows users to express themselves in a more personal and engaging way. The use of polls and photo carousels also provides creators with more tools to interact with their audience and build a community around their content.

The rollout of these features is also a sign of TikTok's continued efforts to improve user experience and engagement on the platform. As the company continues to grow and evolve, it is likely that we will see more updates and features added to the platform in the future.