Good Good Golf CEO, President Quit Amid Ad Controversy
Matt Kendrick and Joe Flannery have left the company after an advertisement depicting a man shoving a woman sparked widespread criticism, with Nahid Giga taking over as interim CEO
Good Good Golf CEO Matt Kendrick and President Joe Flannery have quit their positions amid controversy over an advertisement that depicted a man shoving a woman to the ground. The company's interim CEO, Nahid Giga, will take over immediately.
The advertisement, which was intended as a parody of the horror movie 'Obsession', was posted online on August 20 and deleted the same day. However, the damage had already been done, with the company and its partner Callaway Golf facing widespread criticism and backlash over the ad.
Callaway Golf ended its three-year sponsorship arrangement with Good Good Golf, while the PGA Tour also decided to step away from their partnership. Garrett Clark, a co-founder of Good Good Golf, will remain with the company.
The advertisement was widely criticized for trivializing violence against women. Callaway CEO Chip Brewer said the company is investigating how the advertisement was approved, stating that it does not reflect their values and that they are against discrimination, domestic violence, or threatening behavior of any kind.
Vice President of Brand and Marketing Jeffrey Lefkovits was fired earlier in the week. The incident has sparked a significant backlash, with many calling for a boycott of Callaway products.
## What happens next The departure of Kendrick and Flannery marks a significant shift for Good Good Golf, which has grown into one of golf's biggest content creators since its inception as a YouTube channel in 2020. The company will now be led by interim CEO Nahid Giga, who will be tasked with rebuilding the company's reputation and restoring trust with its partners and audience.
The incident highlights the importance of responsible advertising and the need for companies to ensure that their marketing efforts do not perpetuate harmful or offensive content. As the golf industry continues to grapple with the fallout from the controversy, it remains to be seen how Good Good Golf will recover and move forward under new leadership.
