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Mon, 2 Nov, 2026Updated 01:45 am IST
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Martha Stewart Sparks Backlash

The lifestyle mogul posted and deleted a photo of herself dressed as a 'hungry' poor person for Halloween, sparking outrage online, before claiming it was meant to raise awareness about homelessness

Martha Stewart Sparks Backlash
Photo: Berna / Pexels

Martha Stewart has sparked backlash online after posting and deleting a photo of herself dressed as a 'hungry' poor person for Halloween. The photo, which was part of an Instagram carousel promoting QVC candles, showed Stewart in tattered clothes, with dirt on her face, and holding up a sign on a clipboard that reads 'I AM HUNGRY HELP ME!'.

The photo was quickly met with criticism, with many calling the costume 'out of touch' and 'offensive'. Stewart's net worth is estimated to be $400 million, which may have contributed to the perception that the costume was insensitive.

Stewart has since stated that the costume was intended to bring awareness to the issue of homelessness, not mock it. She has spent time and effort supporting charities that combat homelessness and has said that she is 'distressed' that her costume offended people.

Stewart's statement came after the photo was widely shared on social media, with many users expressing their outrage and disappointment. The situation has not kept Stewart off social media, as she posted a new Instagram post about saffron on Sunday morning.

## Why it matters The backlash against Stewart's costume highlights the sensitivity and complexity of the issue of homelessness. With many people struggling to make ends meet, the depiction of homelessness as a costume can be seen as thoughtless and insensitive. Stewart's intention to raise awareness about the issue may have been genuine, but the execution was widely seen as misguided.

The incident also raises questions about the responsibility of public figures to be mindful of the impact of their actions on their audience. As someone with a significant following and influence, Stewart's actions can have a significant impact on public perception and discourse.

## What happens next It remains to be seen how the backlash against Stewart's costume will affect her public image and reputation. However, it is clear that the incident has sparked a necessary conversation about the issue of homelessness and the need for sensitivity and awareness. Stewart has committed to continuing to make a difference on the issue, and it will be important to see how she follows through on this commitment in the coming days and weeks.

Sources

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